In this competitive world, generating calls by running a tech support campaign is really a daunting task. One needs to have enough experience in the digital arena to generate quality calls. To create a successful tech support campaign you can utilize modern tactics along with conventional ways nowadays.
What is a tech support campaign?
Tech support or Technical support is a business where various online services such as repair services, online software installation and much more are provided to the customer. When this process is conducted for a target audience, it is considered as a tech support campaign.
There are many ways available nowadays to create an effective tech support campaign. But among those methods pay per click advertising is considered as one of the most simple and easiest ways to get targeted traffic to a particular website for your technical support campaign.
What is Pay per Click Advertising (PPC)?
PPC or Pay per click advertising is an advertising model on the internet where an advertiser pays a publisher or a website owner when the ad is clicked. This method is used to drive tech support traffic to a network or website.
Pay per click publicizing is usually connected with first-level web search tools particularly Google AdWords and Microsoft Bing Ads. Advertisers typically bid on keyword phrases relevant to their target market in PPC. Today Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
Google Adwords is the most popular Pay per click advertising system developed by Google. In Google Adwords, advertisers pay to display brief advertising copy, product listings, and video content. It’s’ system is based partly on cookies and partly on keywords determined by advertisers.
It is valuable to conduct PPC marketing through Adwords because Google is the most popular search engine in the world. It gets a huge amount of tech support traffic which can drive more visitors to your site.
Yahoo Bing Network
The nearest rival of Google Adwords is the Yahoo Bing Network (YBN). This Pay Per Click advertising model is made up of Yahoo, Bing and many syndicated partners such as Facebook, Amazon, and Monster.
Those searchers who don’t use Google spend 137% more than the average searcher and 76% more than Google searchers worldwide. As users spend more money on YBN, it suggests you run your tech support campaign solely on its network.
How to use PPC in Tech Support Campaign
The most important thing for you is to get the maximum ROI from your tech support campaign. With organic traffic, you may wait for ages to create a successful tech support campaign, so it is important for you to utilize pay per click advertising process. The basic things you need to start a tech support campaign with PPC are,
- Approved website
- Landing page
- Google Adwords/YBN account
- Valid credit card
On the off chance that you have enough investment, PPC is the quickest method to get to the best. If you feel comfortable around the stage, you can set up a PPC campaign in under 60 minutes, and show up instantly in the sponsored outcomes.
The Process of PPC for Tech Support Campaign
Keyword Research and selection
In pay per click advertising, keyword research can take time but it is also very important for an effective PPC marketing to generate tech support traffic. The entire pay per click (PPC) marketing relies basically on keywords. The most successful advertisers spend more time in searching relevant keywords for which they grow and refine their tech support campaign from time to time. Though starting PPC marketing, you may miss out a large number of valuable keywords that could drive tech support traffic to you.
Ad creative development
In an effective Ad creative development process, the CTR or click through rate and quality score is improved by distributing your ad groups into smaller and more relevant sections. The more relevant ad groups you will have, the more chances will be there for you to generate maximum tech support traffic for your tech support campaign.
Landing page optimization and Development
Visitors love optimized landing pages. In a tech support campaign what you need is to generate inbound calls by pay per click advertising. To make sure, your visitors stay longer on your landing page, you need to optimize your landing page where the advertisement is displayed. With persuasive and relevant content you can make your landing page user-friendly. The call to action of your landing page needs to be aligned with user search queries in order to boost conversion rates. The tech support traffic should not go to the same page every time, which should be taken care of.
Bid management and ROI tracking
It is a very important phase through the PPC marketing for a tech support campaign. When you properly manage the bid of advertisers you can effectively monitor the tech support traffic on your site. The prime goal of yours is to increase the ROI of your tech support campaign, for which ROI tracking and big data analysis is important today. A cut-throat competition is going to the web world today which can hunt any business owner at any time. Once you keep your eyes on these things, you can easily establish a successful tech support campaign.
Going for a successful Tech support campaign
There are many entrepreneurs who create tech support campaigns every day but few of them establish themselves as successful business persons. Why does this happen? Well, the most basic reason for this phenomenon is that most marketers don’t utilize their own potentials. They just don’t want to come out of the well of conventions.
Here, you need to be aggressive through the whole phrases of your campaign. The entire tech support campaign of yours must be goal oriented instead of a steady process. Here are few modern ways to generate more tech support traffic during tech support campaigns.
To maximize the ROI, you need to reach out to every part of the world. When your ads start being displayed internationally, your tech support campaign will run ahead of your rivals.
Today, most people in this world are using smartphones, tablets, laptops, and computers. You need to focus on your target tech support traffic by reaching them. By creating mobile ads, you can easily achieve your goal of device targeting.
By using mobile devices, you can easily notify your target audience about your business as they reach near the location of your business.
Google Adwords is much better than YBN as Google is the most popular search engine today. With Adword express, you can make your sophisticated tech support campaign simple.
At the End
In this article, we tried to present some basic methods of pay per click advertising for an effective tech support campaign. Whether you are a beginner or an established tech support campaign creator, you need to explore the new ways in Pay per click advertising. We know, nothing great has ever been achieved without the dedication and hard work. So keep working with new ideas for a successful life!